Compartición de noticias en redes sociales. Difusión selectiva y poder social

  • Francisco Segado-Boj Universidad Complutense de Madrid
  • María-Ángeles Chaparro-Domínguez Universidad Complutense de Madrid
Palabras clave: redes sociales, compartición de noticias, Poder Social, noticias duras, noticias blandas, afecto positive, utilidad

Resumen

Este artículo analiza el modo en el que los diferentes objetivos definidos por la teoría del poder social se relacionan con la forma en la que los ciudadanos comparten noticias. Esta teoría postula que las interacciones entre los individuos persiguen alcanzar determinados objetivos por parte de sus interlocutores (recompensa, coerción, legitimación, identificación y demostración de conocimiento). Se busca identificar cómo influyen en las noticias (duras o blandas, emocionales o útiles) que se comparten y dónde (plataformas abiertas asimétricas, como Facebook o Twitter, basadas en modelos de difusión, o entornos cerrados de difusión selectiva como WhatsApp). Se emplea un método de muestreo de experiencias que recogió información acerca de 830 noticias compartidas por 279 participantes en España. Los objetivos más comunes fueron recompensa, legitimación y demostración de conocimiento. Las redes abiertas asimétricas se emplean para compartir noticias con objetivos proselitistas (convencer, persuadir o corregir). Estos objetivos se buscan mediante la difusión de noticias duras, mientras que las noticias blandas se emplean principalmente para recompensar a los contactos, entendido como una manera de estrechar lazos sociales ya existentes. El aspecto emocional (afecto positivo) de las noticias solo adquiere relevancia si el objetivo es la identificación. En el resto de las ocasiones, se comparten preferentemente noticias consideradas útiles.

Biografía del autor/a

Francisco Segado-Boj, Universidad Complutense de Madrid

Profesor Ayudante Doctor en la Universidad Complutense de Madrid. Está acreditado como Profesor Titular de Universidad (desde 2014) y cuenta con dos sexenios de investigación (2004-2009, 2010-2015). Codirige el grupo de investigación “Historia y Estructura de la Comunicación y el Entretenimiento”. Su línea de trabajo abarca el periodismo digital, las redes sociales y la comunicación académica. Ha publicado más de treinta artículos en revistas JCR o Scopus como Telematics & Informatics, Journal of Scholarly Publishing o Comunicar.

* El autor trabaja con dedicación exclusiva en la Universidad Complutense de Madrid desde noviembre de 2019.

María-Ángeles Chaparro-Domínguez, Universidad Complutense de Madrid

Profesora Ayudante Doctora en la Universidad Complutense de Madrid. Cuenta con la acreditación de Profesora Titular de Universidad de ANECA y con un sexenio de investigación (2009-2014) reconocido por la CNEAI. Ha sido investigadora invitada en el centro SINTEF de Oslo (Noruega) y ha publicado una treintena de artículos en revistas como Journalism Practice, Global Media and Communication, Young o Nordicom Review. Ha participado en cuatro proyectos de I+D+i con financiación pública.

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Publicado
2021-07-04
Cómo citar
Segado-Boj, F., & Chaparro-Domínguez, M.- Ángeles. (2021). Compartición de noticias en redes sociales. Difusión selectiva y poder social. Cuadernos.Info , (50), 45-68. Recuperado a partir de http://cuadernos.info/index.php/cdi/article/view/27433
Sección
TEMAS GENERALES