Analysis of Chilean TV’s news bulletins: News content-setting as a factor of quality and editorial profile

  • Silvia Pellegini Pontificia Universidad Católica de Chile
Palabras clave: news agenda, VAP, newscast's queality, nrand value, television

Resumen

In order to survive in a changing environment, news organizations require identifying elements in their editorial output and social role. These identity factors not only distinguish them in terms of quality; they also form part of their brand value and play a key role when a person chooses to view or listen to one newscast over another. This study proposes a theoretical framework based on the value-added journalism methodology which will be used to assess the agenda news-setting of reference and popular TV channels. Empirical results obtained from studying four Chilean main TV station show that their newscasts hardly differ from one another; there appears to be no consistency with their corporate image and, consequently, these hardly contribute to their brand value.

Publicado
2010-12-31
Cómo citar
Pellegini, S. (2010). Analysis of Chilean TV’s news bulletins: News content-setting as a factor of quality and editorial profile. Cuadernos.Info , (27), 25-42. Recuperado a partir de http://cuadernos.info/index.php/cdi/article/view/24349