Capital de género y segregación vertical: efectos en la trayectoria creativa publicitaria

  • Priscila Chalá Universidad de Las Américas (Ecuador)
Palabras clave: mujeres, discriminación, creatividad, capitales, estereotipos, socialización

Resumen

La investigación analiza los efectos del capital de género en los capitales creativo, académico, social, económico, erótico, humano, psíquico y emocional de la trayectoria profesional de un grupo de creativos y creativas del campo publicitario ecuatoriano. Mediante 16 entrevistas semiestructuradas basadas en el análisis de contenido temático se realiza una aproximación a las experiencias en el comienzo, ingreso, permanencia y ascenso mediadas por el género. Los hallazgos sugieren que la aparente paridad que se advierte en las primeras fases se desdibuja, mientras que las asimetrías que determinan que las trayectorias se encaminen hacia la segregación vertical se acentúan.

Biografía del autor/a

Priscila Chalá, Universidad de Las Américas (Ecuador)

Doctora en Medios, Comunicación y Cultura por la Universitat Autònoma de Barcelona. Docente-investigadora de la Facultad de Comunicación y Artes Audiovisuales de la Universidad de Las Américas, Quito, Ecuador. Su principal línea de investigación se centra en la comunicación y el género, especialmente en la infrarrepresentación femenina en el campo profesional. Su trabajo académico también aborda el uso de las TIC en contextos migratorios. En 2017 recibió el Premio Extraordinario de Doctorado otorgado por la Universitat Autònoma de Barcelona.

Citas

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Publicado
2018-06-30
Cómo citar
Chalá, P. (2018). Capital de género y segregación vertical: efectos en la trayectoria creativa publicitaria. Cuadernos.Info , (42), 197-215. https://doi.org/10.7764/cdi.42.1244