Social Media Live Streaming: estudio de caso y diseño de matriz de análisis

  • Alexis Apablaza-Campos Universitat Pompeu Fabra España
  • Lluís Codina Universitat Pompeu Fabra España
Palabras clave: Social Media Live Streaming, SMLS, Facebook Live, Periscope, Twitter, medios digitales, Chile

Resumen

Este trabajo busca caracterizar el Social Media Live Streaming (SMLS) y su uso en los medios de comunicación chilenos mediante un estudio de caso que aborda las publicaciones en Periscope y Facebook Live de TVN 24 Horas, Teletrece y CNN Chile durante la segunda vuelta presidencial de 2017, gracias a un conjunto de variables con diversos indicadores. El SMLS permite tanto la emisión en directo como la recepción de retroalimentación por parte de los usuarios. Los resultados revelan, principalmente, un alto rendimiento en interacciones, el uso mayoritario de emisiones de estudio y de narraciones periodísticas para guiar los contenidos.

Biografía del autor/a

Alexis Apablaza-Campos, Universitat Pompeu Fabra España

Investigador del Programa de Doctorado del Departamento de Comunicación de la Universitat Pompeu Fabra de Barcelona, docente de la Escuela de Periodismo y Relaciones Públicas Corporativas de la Universidad UNIACC (Chile) y profesor invitado ESIC Business School Barcelona. Colaborador del Grupo DigiDoc y editor analista del Observatorio de Cibermedios (UPF). Consultor en Comunicación Digital y columnista editorial Diario El Rancagüino.

Lluís Codina, Universitat Pompeu Fabra España

Profesor de la Universitat Pompeu Fabra de Barcelona. Imparte docencia en la Facultad de Comunicación, en los Grados de Periodismo y de Comunicación Audiovisual. Es coordinador del Máster Universitario en Comunicación Social del Departamento de Comunicación. Doctor en Ciencias de la Información (Periodismo y Comunicación Audiovisual) por la Universitat Autónoma de Barcelona. Coordinador del Seminario de Investigación del Grupo de Investigación DigiDoc de la UPF. Codirector del Observatorio de Cibermedios (UPF).

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Publicado
2018-12-30
Cómo citar
Apablaza-Campos, A., & Codina, L. (2018). Social Media Live Streaming: estudio de caso y diseño de matriz de análisis. Cuadernos.Info , (43), 161-180. https://doi.org/10.7764/cdi.43.1342