¿Son bots? Automatización en redes sociales durante las elecciones presidenciales de Chile 2017

  • Luis E. Santana Universidad Adolfo Ibáñez (Chile)
  • Gonzalo Huerta Cánepa Universidad Adolfo Ibáñez (Chile)
Palabras clave: bots, propaganda, elecciones, social media, democracia

Resumen

En esta investigación se buscaron estrategias automatizadas de creación o difusión de propaganda electoral en redes sociales durante la campaña presidencial de Chile de 2017. Se recolectaron y analizaron casi 2 millones de tuits sobre la elección o vinculados a alguno de los candidatos o sus campañas; en Facebook, se analizaron 2.927 publicaciones oficiales de los candidatos y sus 453.668 comentarios. Mientras que en Facebook el comportamiento fue relativamente normal, en Twitter se descubrió en primera vuelta que hubo brigadistas digitales que actúan de forma autónoma tratando de crear una ilusión de apoyo en las bases.

Biografía del autor/a

Luis E. Santana, Universidad Adolfo Ibáñez (Chile)

Doctor en Comunicación y máster en Administración Pública de la Universidad de Washington. Actualmente es profesor asistente de la Escuela de Comunicaciones y Periodismo de la Universidad Adolfo Ibáñez. Su investigación se enfoca en la relación entre medios digitales, participación ciudadana y políticas públicas. Ha trabajado en coordinación y dirección de programas de participación ciudadana en diversas organizaciones sin fines de lucro.

Gonzalo Huerta Cánepa, Universidad Adolfo Ibáñez (Chile)

Doctor en Información y Comunicaciones de KAIST, Corea del Sur, e Ingeniero Civil de la Universidad de Chile. Actualmente es profesor asistente de la Universidad Adolfo Ibáñez, donde trabaja en líneas de investigación relacionadas con automatización, Internet de las cosas, y tecnología en la educación. Además del ámbito académico, ha sido un emprendedor “serial” y un impulsor del uso de metodologías ágiles en las empresas de desarrollo de software.

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Publicado
2020-07-24
Cómo citar
Santana, L. E., & Huerta Cánepa, G. (2020). ¿Son bots? Automatización en redes sociales durante las elecciones presidenciales de Chile 2017. Cuadernos.Info , (44), 61-77. https://doi.org/10.7764/cdi.44.1629