Efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes testimoniales a través de la identificación y el transporte narrativo

  • Juan José Igartua Universidad de Salamanca
  • Magdalena Wojcieszak Universidad de California (Estados Unidos)
  • Nuri Kim Nanyang Technological University Singapore
Palabras clave: persuasión narrativa, mensajes testimoniales, identificación con los personajes, transporte narrativo, similitud con los personajes, contacto intergrupal imaginado

Resumen

Mediante dos experimentos realizados en España y Países Bajos se contrastaron los efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes narrativos en las actitudes e intención de conducta hacia inmigrantes estigmatizados. Avanzamos el concepto condición de recepción óptima: imaginar una interacción positiva con un inmigrante antes de leer un mensaje testimonial de un inmigrante que se presenta como similar a la audiencia. La condición de recepción óptima indujo mayor identificación y transporte que la condición de referencia, lo que llevó a actitudes más positivas y una mayor intención de contacto intergrupal. Los hallazgos se discuten en el contexto de la investigación sobre persuasión narrativa y reducción del prejuicio.

Biografía del autor/a

Juan José Igartua, Universidad de Salamanca

(Ph.D., Universidad del País Vasco, 1996) es profesor de Psicología de los Medios en la Facultad de Ciencias Sociales de la Universidad de Salamanca en España. Además, desde 2006, es el director del Observatorio de los Contenidos Audiovisuales (www.ocausal.es), un Grupo de Investigación Reconocido en la Universidad de Salamanca. Sus intereses de investigación se centran en los siguientes temas: procesos y efectos en los medios, persuasión narrativa, entretenimiento en los medios, comunicación sobre la salud, redacción de noticias y medios, prejuicios e inmigración.

Magdalena Wojcieszak, Universidad de California (Estados Unidos)

(Ph.D. Annenberg School for Communication, University of Pennsylvania) es profesor de comunicación en la University of California, Davis, e investigador afiliado (PI the ERC Starting Grant) en la Amsterdam School of Communication Research, University of Amsterdam. Sus intereses de investigación incluyen los efectos de los medios sobre la polarización y los conflictos entre grupos, los factores que influyen en la selección de información política en línea y los efectos de la exposición a opiniones políticas diferentes.

Nuri Kim, Nanyang Technological University Singapore

(Ph.D., Stanford University, 2013) es Profesor Asistente en la Escuela de Comunicación e Información Wee Kim Wee de la Universidad Tecnológica Nanyang en Singapur. Sus intereses de investigación incluyen la teoría de contacto intergrupal, la deliberación en el contexto de la diferencia y la persuasión narrativa.

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Publicado
2019-12-30
Cómo citar
Igartua, J. J., Wojcieszak, M., & Kim, N. (2019). Efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes testimoniales a través de la identificación y el transporte narrativo. Cuadernos.Info , (45), 23-40. https://doi.org/10.7764/cdi.45.1584
Sección
TEMAS GENERALES