Recibido: 2017-02-01 / Aceptado: 2017-12-05

Personalización política e infoentretenimiento periodístico. Un estudio desde los encuadres

Martín Echeverría

DOI: 10.7764/cdi.41.1099

Resumen


Crecientemente, los medios cubren las elecciones como infoentretenimiento, destacando conflictos y estrategias en lugar de temas y propuestas. La personalización de la política puede explicar en parte esta tendencia, tanto por el diseño de ciertos sistemas políticos, que concentran poder y visibilidad en individuos, como por las narrativas personificantes de los medios. Para indagar su impacto en la cobertura se realizó un análisis comparativo de encuadres vinculados con el infoentretenimiento en la prensa mexicana, entre una elección presidencial altamente personalizada (2012) y una parlamentaria (2015). Los resultados muestran una asociación tenue entre la personalización de una elección y dichos encuadres.

Palabras clave


elecciones; infoentretenimiento; personalización; cobertura; periodismo; encuadres; comunicación política

Como citar Echeverría, M. (2017). Personalización política e infoentretenimiento periodístico. Un estudio desde los encuadres. Cuadernos.Info, (41), 71-87. https://doi.org/10.7764/cdi.41.1099

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