Recibido: 2016-05-20 / Aceptado: 2016-12-06

¿Están los políticos políticamente comprometidos? Análisis del compromiso político 2.0 desarrollado por los candidatos a través de Facebook

Carlos Muñiz, José Luis Dader, Nilsa Marlen Téllez, Alondra Salazar

DOI: 10.7764/cdi.39.970

Resumen


Las redes sociales posibilitan una relación rápida y próxima entre candidatos y ciudadanos, que se potencia si los primeros fomentan el diálogo y la participación de los segundos, es decir, mantienen un compromiso político 2.0. Se elaboró una escala para medir este compromiso en Facebook, validada mediante un análisis de contenido de los posteos publicados por los principales candidatos en dos elecciones a gobernador en estados mexicanos. Los resultados reflejan que Facebook es utilizado por los candidatos más para lanzar propuestas y reflexiones que como un escenario para promover la participación ciudadana mediante intercambio de ideas.

Recibido: 20-05-2016 / Aceptado: 04-10-2016

Palabras clave


candidatos; campañas electorales; redes sociales; Facebook; compromiso político 2.0

Como citar Muñiz, C., Dader, J., Téllez, N., & Salazar, A. (2016). ¿Están los políticos políticamente comprometidos? Análisis del compromiso político 2.0 desarrollado por los candidatos a través de Facebook. Cuadernos.Info, (39), 135-150. https://dx.doi.org/10.7764/cdi.39.970

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